Under new management, Disney has taken a hush-hush approach to new projects-until they are signed and sealed. “The thing that is so impressive about Disney is that it has a built-in vehicle to reach consumers in huge numbers,” said Harmon. Industry executives and consultants expect that Disney’s new management team will use the company’s other divisions-television, motion pictures and consumer products-to better market the theme parks. “People who go there expect to find state-of-the-art entertainment.” “Disneyland has to be something far beyond Peter Pan and Pinocchio,” said Jim Harmon, a partner at Management Resources, a Tustin-based leisure industry consulting firm. When the public gets bored with an attraction, instead of knocking down a multimillion-dollar attraction, Disneyland can simply replace the software. Costly iron and steel rides will give way to super-high-tech attractions dependent on illusions created with sophisticated computer software. The picture that Disney officials paint of the future Disneyland is that of a vastly changed amusement park. “This is the Rembrandt of the amusement parks and we intend to keep it that way.” “There is a resurgence of interest in Disneyland,” said Nunis. It, too, will eventually be replaced by a glitzy themed area.īecause Disneyland’s expansion proposals are all preliminary, officials would reveal few specifics about them, including possible timetables and estimated costs. That street, which would have a turn-of-the-century theme, has tentatively been labeled Edison Square.Įven the newest attraction at the park, a live animal petting farm called Big Thunder Ranch, is temporary, Nunis said. A backstage area east of Tomorrowland eventually will be the site of a newly themed area that will likely include a second Main Street, said Nunis. To make room for future expansion, Disneyland plans to move its corporate offices off the park grounds in Anaheim to a site recently purchased near the park, Nunis added.
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